AUTHORIZATION TO ENTER INTO A LINKING AGREEMENT WITH ON ADVERTISING, INC., UNDER THE STATE OF ARIZONA COOPERATIVE PURCHASING AGREEMENT FOR MARKETING AND ADVERTISING SERVICES FOR THE PUBLIC FACILITIES, RECREATION AND SPECIAL EVENTS DEPARTMENT
Staff Contact: Erik Strunk, Director, Public Facilities, Recreation and Special Events
Purpose and Recommended Action
This is a request for City Council to authorize the City Manager to enter into a linking agreement with On Advertising, Inc., under the State of Arizona Cooperative Purchasing Agreement for Marketing and Advertising Services for the Public Facilities, Recreation and Special Events (PFRSE) Department in an amount not to exceed $300,000 annually. If approved, the term of the contract would be a period of one year, with the administrative option to annually renew it up to four additional years.
Background
In July 2016, the City was re-organized to create the new Public Facilities, Recreation and Special Events Department. As established, this City department consists of all Parks and Recreation programs and services; the Glendale Civic Center; the Office of Special Events; and the Glendale Convention & Visitors Bureau (CVB). In order to effectively market and promote programs and services offered by each of these divisions and to promote the City as a major destination for tourism, conventions, and visitors, the department is responsible for a variety of marketing and advertising initiatives on a local, national and international scale. These initiatives are primarily utilized to promote patronage at Glendale's hotels and many fee-based facilities, programs and services such as the Civic Center, aquatics programs, the Glendale Adult Center, Special Interest Classes, etc. Examples these promotional and marketing initiatives would include the annual publication of Visit Glendale; ad purchases and articles about Glendale in a variety of national and international travel magazines such as Arizona Highways, Sp...
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