AWARD OF CONTRACT RFP 17-11 FOR BROADCAST TELEVISION SERVICES FOR SPECIAL EVENT FESTIVAL ADVERTISING, SPONSORSHIP AND OTHER PROMOTIONAL SERVICES WITH KPHO BROADCASTING CORPORATION, DOING BUSINESS AS 3TV (KTVK-TV)
Staff Contact: Erik Strunk, Director, Public Facilities, Recreation and Special Events
Purpose and Recommended Action
Recommendation
This is a request to authorize the City Manager to enter into a one-year contract (with the administrative option to renew up to four additional years) with KPHO Broadcasting Corporation, doing business as 3TV (KTVK-TV), for the advertising, sponsorship and other promotional services for the City's special event season, in an amount not to exceed $60,400.
Background
Each year, the Office of Special Events prepares a media plan to market all City of Glendale "signature festivals" in local and regional media. The City's "signature events" include the Glitters Spectacular Weekend, Jingle Bell Rockin' Nights, the Winter Wonderland Weekend, the Spirit of Giving Weekend, the Glitter & Glow Block Party and the Chocolate Affaire. The media plan includes advertising in television, radio, metro daily newspaper, weekly community newspapers, internet advertising, billboards, posters and fliers.
Earlier this year, a "Request for Proposals" (RFP) was issued to known television vendors for an exclusive television partnership status with the City to promote the six signature festivals. Each RFP respondent was asked to propose their best promotional package of promotional spots, internet advertising, in-studio festival promotion and "on-air" talent to make appearances at the festivals, based on FY 16-17 budgeted funds in the amount of $60,400.
Analysis
There were a total of four respondents and each proposed their best media promotion packages. After review, it was determined that 3TV (KTVK-TV) presented the most advantageous package to Glendale with the strongest combination of promotional support that will deliver a three-to-on...
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