Title
RATIFY LICENSE AGREEMENT WITH INWINDOW OUTDOOR, LLC FOR SUPER BOWL ADVERTISING ON THE GLENDALE MEDIA CENTER
Staff Contact: Jean Moreno, Program Administrator, Office of Economic Development
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Purpose and Recommended Action
Recommendation
This is a request for City Council to ratify a License Agreement with InWindow Outdoor, LLC for Super Bowl advertising on the Glendale Media Center located at 9494 W. Maryland Avenue in exchange for a $50,000 license fee and replacement of the existing City of Glendale window graphic valued at $11,000. body
Background
The City of Glendale owns the Glendale Media Center located immediately north of the University of Phoenix Stadium and controls outside advertising on the property. The property currently has a City of Glendale vinyl window graphic on the large south facing window bank, providing a unique signature signage opportunity for the City of Glendale. This window graphic was installed prior to the 2008 Super Bowl and is in need of replacement.
Within the last 30 days, the City was contacted by representatives of InWindow Outdoor, LLC on behalf of their client, Pepsi Co. who was seeking to place a building wrap on the south facing exterior wall of the Media Center facility. The building wrap as shown in Exhibit B of the license agreement was proposed to cover a large portion of the exterior wall in addition to both banks of windows on the facility which would require the removal of the City's window graphic.
Although a commercial building wrap has never been used on the facility, staff was able to negotiate terms that provided a significant opportunity to generate revenue while maintaining Glendale's brand recognition; and, provided for the replacement of existing signage which had visible signs of wear.
The timing of the request from InWindow Outdoor, LLC did not allow for this item to be placed on a City Council agenda in advance of the required installation date of January 19, 2015....
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