AUTHORIZATION TO ENTER INTO AN AGREEMENT WITH ROX MEDIA, LLC, DOING BUSINESS AS RAXX DIRECT MARKETING, LLC, FOR THE DESIGN AND PRINTING SERVICES OF THE "GLENDALE @ PLAY" MAGAZINE
Staff Contact: Erik Strunk, Director, Public Facilities, Recreation and Special Events
Purpose and Recommended Action
This is a request for City Council to authorize the City Manager to enter in to a one-year agreement with Rox Media, LLC, dba Raxx Direct Marketing, LLC, for the design, printing and distribution of the "Glendale @ Play" magazine in an amount not to exceed $40,000 annually, with the administrative option to annually renew it up to four additional years.
Background
The "Glendale @ Play" is quarterly magazine published by the Public Facilities, Recreation and Special Events department that provides information about recreational and cultural programs, special events, and classes offered to the general public. Specific examples would include registration information for the summer aquatics programs, room and facility rentals, volunteer program opportunities, library programs and services, youth programs and sports leagues, tours of the Historic Sahuaro Ranch, city-wide special events, facility operating hours and locations and special interest class announcements.
Currently, a total of 15,000 magazines are printed each quarter, with approximately 10,000 direct-mailed to residents or customers upon request. The remaining copies are distributed in public facilities located throughout the City (i.e. - libraries, community centers, city hall, etc.) for public viewing. The magazine has become a "flagship" tool for the department and other city and community oriented programs to showcase programs and services that accommodate over one million persons each year who visit various city facilities, venues or participate in community functions in Glendale. As part of a recent effort to assess the department's marketing efforts, streamline its information distribution process, c...
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